KultureCity has partnered with Lush Cosmetics to create a sensory-inclusive shopping experience in retail stores. So far, 25 of Lush’s shops have launched a pilot program to meet customers where they are instead of making assumptions about what they want and need. This pilot program includes training and certifying staff, empowering employees to meet the needs of individuals with sensory disabilities, and providing sensory bags to customers in need.
Prior to this partnership, Lush Cosmetics wasn’t connecting well with the vast community of individuals with sensory needs. A recent survey of Lush’s staff revealed that half of the respondents (55%) are neurodiverse, disabled, or living with a chronic illness. Lush’s shops are often bright, loud, and filled with a variety of scents, which all make the stores seem uninviting to those who get overwhelmed easily. With a few changes, Lush Cosmetics can close the gap and become a much more inclusive environment. For one, Lush’s stores typically have “try me” products that allow customers to try products for themselves. Since this policy is already in place, there is ample room to create new pathways for customers with specific sensory needs to try out products in a way that works best for them.
For another, Lush could take tips from KultureCity’s sensory bags. These bags are provided upon request from customers. They include noise-cancelling headphones, fidget tools, strobe-reducing glasses, and an emotions-cue card that customers can use when they prefer non-verbal communication. For individuals who find the smells overwhelming, masks are available.
One of the most important takeaways that Lush will implement is reframing neurodiversity as a strength and working towards empowering every customer to have the best possible shopping experience.
This partnership was launched when one of Lush’s influential employees visited Las Vegas. Feeling very overwhelmed with the sounds, smells, and lights in the city, he ducked into KultureCity. There, he was met with a quiet, cool, and dark room where he was able to rest and recharge. The experience was life changing for the employee, who immediately wanted to bring what he learned at KultureCity to his own business, Lush.
Do You Know a Child That Needs Extra Autism Support?
Every autistic person’s experience with autism is unique, so Lush’s efforts to be more inclusive are huge. Lush is making great strides in attempting to bridge the gap between neurotypical shopping experiences and a comfortable, inclusive environment for everyone who might enjoy their products and services.
Do you know an autistic child who could use a little extra support? Here at the Nevada Autism Center, our team’s goal is to help empower your child to have the brightest possible future. We use techniques like ABA therapy, family guidance, focused group sessions, and model classrooms to help your child feel comfortable enough to handle various situations and environments. Our goal is to assist your child in becoming as independent as possible.
If you’re interested in learning more about our services, then leave your contact information on our online form or contact us directly at (702) 660-2005.
